Brian M West

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Brian M West

Description:

BRIAN WEST Milford, NJ | P: 908 297 XXXX | XXXX@gmail.com EDUCATION RIDER UNIVERSITY Lawrenceville, NJBachelor of Science May 2024Major in Marketing; Cumulative GPA: 3.79 ; Dean’s List 2020-2024Relevant Coursework: Data Analysis, Personal Selling; Consumer Behavior; Marketing Research; Information Systems WORK EXPERIENCE Chick-fil-A Phillipsburg, NJ Assistant Director Of Digital Marketing February 2023 – Present Execute all tasks related to in house CRM, resulting in a 19.4% increase in mobile orders Supervise all mobile ordering processes and quality control, leading to a 21.48% increase in mobile ordering transaction counts Oversee social media marketing plan and digital marketing outreach, using KPIs to evaluate effectiveness of campaigns, leading to a 10% percent and growing increase in followers Collaborate with other departments; providing training on 100+ new hires with interpersonal and sales training. Spearheaded marketing strategies with all departments for long term growth resulting in 15.29% growth in overall sales. Facilitate community outreach through over one ton of food donations, and participating in local events strengthening brand relationships and loyalty Plan, budget, and lead special marketing events, such as a “Dinner with Santa”, “Daddy Daughter Date Night” and team appreciation events, ensuring successful use of funds, and efficient operation Chick-fil-A Phillipsburg, NJ Shift Leader/Area Leader September 2021 – February 2023 Lead Team through daily operations, upholding quality standards, and following procedures UNIVERSITY PROJECTS Market Research Report September 2023 - December 2023 Designed and implemented surveys, and market analyst reports, to help determine effective marketing strategies to increase students purchasing meal plans. Presented a 16 page report including data, SWOT, and strategies to improve student usage. GLO-BUS, Business Simulator Jan 2016 Competed nationwide with students in running a business maintaining the highest profit, and image rating Awarded First Prize nationwide Affiliations American Marketing Association Honors Society Member April 2024 – Present National Society Of Leadership and Success Member April 2024 – Present ADDITIONAL Computer (Microsoft Office, Google Workspace, Windows, Mac) Technical (Excel, Tableau, CRM management) Design and Media (Adobe Creative Suite, Canva, Final Cut Pro, Sony Vegas, FL Studio) Social Media (Digital ads, Analytics and Analysis, Hashtag Strategy, Content Creation)

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Services

Posted:

May 16 on BarefootStudent