Tingyu Chang

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Tingyu Chang

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Tingyu Chang Jersey City, NJ | 949-610-XXXX | XXXX@mail.yu.edu | linkedin.com/in/wennychang PROFESSIONAL SUMMARY Driven Marketing Associate in a pharmaceutical company adept at website design and integrated marketing illustrated across 2+ years of experience in related roles. Strategic and innovative with a passion for driving brand awareness and product performance. Eager to contribute to the company team positively as a summer intern. SKILLS Technical Skills CRM (HubSpot), Social Media and Ｗebsite Strategy (Paid Ads), Marketing Research, Marketing Plan Creation, Photo and Video Editing, Brand Development (Logos, Product packaging, and Ad Campaigns) Software Skills Data Analysis: Google Analytics, Search Console, AdWords, Microsoft Office Skills (Word, Excel, Powerpoint) Visualization: PowerBI, Tableau, Adobe Creative Suite (Photoshop and Lightroom), FinalCut Pro, Canva Website Development: WordPress, Basic HTML, CSS, SEO, Content Creation, Figma Extracurricular Learning: eCommerce (Shi Shi Tao Bao University Courses Training Certificate), Smart Retail and Data Analysis (Talent Development Certificate Program from Industrial Technology Research Institute) Trilingual: Mandarin (native), Taiwanese (native) PROFESSIONAL EXPERIENCE Marketing Associate, Panbiotic Laboratories Co., Ltd., Kaohsiung City, Taiwan , May 2020-July 2023 Achieved a 25% increase in social media engagement and a 15% decrease in bounce rate through content marketing, product photography & videography. Categorized and conducted paperless transformation to company product catalog containing 110 products, which saved about 3 working hours per week for sales agents. Increased 18% customer retention rate by improving customer engagement communications and collecting customer feedback. Led a team of 4 and collaborated with the sales department to promote over-the-counter drugs to pharmacies and pharmaceutical wholesalers. Conducted regular meetings, presenting customer requirements to three manufacturing departments. Launched an eCommerce brand specializing in supplements, overseeing integrated marketing strategies. LEADERSHIP AND EXTRACURRICULAR ACTIVITIES Graduate assistant, Chinese Jewish Conversation, Yeshiva University, Jan. 2024-Present Conducted 4 promotional video campaigns, distributing them on both YouTube and Bilibili. Public Relations Specialist, The Catchers Curation, Non-profit, Oct. 2023-Nov. 2023 Coordinated and executed a successful opening night event, resulting in a 15% increase in attendee engagement. Marketing Officer, Taiwanese Junior Chamber of Commerce of New York, Non-profit, Jan. 2021-Jun. 2021 Achieved a 30% increase in activity engagement within 6 months by collaborating with 4 local enterprises for monthly happy hour events. Vice President, Photographic Club at Tunghai University, Sep. 2014-Jun. 2015 Developed training sessions for a group of 40 beginners and planned the club budget for future operations. Hosted two photography contests with over 100 participants per event and led an executive team of 20 members. Chief of Event Planning Section, Student Association of Life Science Department, THU, Oct. 2012-Sep. 2014 Coordinated annual office Christmas event with over 200 participants by leading a team of 98. Collaborated with local 3 enterprises to sponsor food, prizes, and funds. EDUCATION Yeshiva University, New York, NY , expected May 2025Master of Science in Digital Marketing and Media American National University, Salem, VA , May 2021MBA in Healthcare Management | Dean’s List, Jan. 2020Relevant Courses: Marketing Management, Business Research, Operations Management, Managerial Economics Tunghai University (THU) , Taichung, Taiwan , May 2016Bachelor of Science in Life Science Relevant Courses: Retailing Management, Japanese Business and Industry, Biometrics, Pharmacology

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May 15 on BarefootStudent