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Karen Cuervo
Description:
Karen Cuervo5501 5th Avenue N, St. Pete Florida XXXX@gmail.com 813-244-XXXX Professional Summary A Special Events and Marketing Executive with over 20+ years experience, with a proven track record of executing successful project management and event coordination programs. I have expertise in marketing programs, retention development, digital advertising, email marketing, and public relations. A strong communicator, able to build relationships with staff and co-workers, clients and vendors that result in successful B2C and B2B relationships. Work Experience Bill Edwards Foundation for the Arts May 2022 to May 2023 Membership Concierge Manager Supervised and managed Membership and Ticket Call Center staff Responsible for creating membership and ticketing sales analysis reporting utilizing Excel for retention, year to date, comparison, forecast, record-keeping procedures to track current and prospective members and accurately report all membership and ticket sales revenue Implemented strategies and ideas to identify and cultivate new prospects, including database management Liaison with the Mahaffey Theater Box Office and Foundation for individual and group ticket sales What Goes Around Vintage Thrift Shoppe Jan 2018 to April 2023 Sole Owner Created and implemented themed seasonal decor and props for commercial and private clients In charge of merchandising, inventory pricing, purchasing, and replenishment Promote products on multiple channels, including social media, online ad campaigns, and word-of-mouth initiatives Award/recognition: Received 3rd place for "Best of the Bay Vintage Thrift Shops - St. Pete" in 2022 Cuervo Home Solutions, LLC - Handyman and Home Staging Business 2017 to current Sole Owner, Company Sales and Marketing Manager In charge of administrative duties, including budget, personnel, meetings, and clerical duties Accountable for state/federal reports, tax returns, accounts receivable and payable Recruited, supervised and scheduled handymen, including timesheets and payroll Responsible for creating and implementation of collateral materials, marketing programs and social media advertising Demonstrates strong retention and customer service by maintaining an overall 4.8 rating on Thumbtack Administrative Assistant May 2016 to May 2017 Kohl’s Department Store Professional administrative assistant to Store Manager, Assistant Store Managers and Department Heads Managed and maintained the store scheduling and payroll systems for 150+ employees In charge of monitoring attendance records, vacation requests, paid time off and termination of employees Assisted with merchandising, inventory, pricing, recovery and replenishment Responsible for interview/new hire paperwork, processing invoices/direct shipments and ordering supplies Proficient in Outlook, Word, Excel, PowerPoint Presentations and Scheduling software - Oracle/Peoplesoft Marketing Director March 2014 to May 2017 Tampa Bay Home Stagers Coordinated special events, awards programs, Holiday decorating/staging, and Realtor Open Houses Instrumental in the development of our online marketing campaigns, media planning and buying Created and implemented marketing materials, trade show displays and promotional materials Hired, trained and managed staging staff Advertising Sales Manager October 1997 to March 2014 Greater Tampa Association of REALTORS Directly responsible for the sales and marketing strategies for the Realtor Association industry newspaper, The GTAR NEWS Spearheaded B2B prospecting programs driving new business and improved client cultivation Managed ad agency and media relationships, coordinating print and online ad placement for our clients Audited and processed all advertising accounts receivables and payables, including collections Director of Marketing and Special Events August 1992 to June 1997 Builders Association of Greater Tampa Coordinated and supervised all Association special projects and fundraising events Directed and supervised activities of up to 500 volunteers resulting in yearly revenues of over $500,000 Implemented strategic media coverage for events with publications, billboards, television and radio Obtained sponsorships for events and activities that generated funds of over $800,000 annually Wrote speeches, prepared multimedia presentations and provided media counsel to Executive Officers Education Bachelor of Science in Marketing - Florida State University
Category:
Services
Posted:
May 14 on BarefootStudent
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