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Santiago Melli-Huber
Location:
San Francisco, CA
Description:
SANTIAGO MELLI-HUBER San Francisco, CA XXXX@gmail.com 703.987.XXXXA flexible, data-driven communications expert with strong editorial judgment and expertise in responding to breaking news on a tight deadline. Experienced in managing teams, project management, pitching top-tier media, drafting bylines and press releases, and video production. CAREER HIGHLIGHTS ● 12+ years communications expert ● 10 years of experience as a reporter for print and broadcast publications ● Managed teams of communications experts to develop and execute long-term strategies EXPERIENCE Public Information Officer, San Francisco Department of Public Health November 2023 - Now● Specialize in behavioral health, communicating to the public vital information aboutservices the City offers related to mental health and substance use disorders● Pitch reporters, placing stories in local and regional news outlets about successes theDepartment has had in reaching out to people experiencing homelessness andconnecting them to vital treatment programs● Draft press releases, speeches, and talking points for the department’s principals,translating medical and technical speech into plain language the public can understand Senior Account Executive, Bospar PR September 2021 - February 2023● Commissioned national surveys to gather data on consumer patterns and public opinionto provide informed guidance to clients on various short- and long-term initiatives● Increased a client’s share of voice against its competitors from 4.5% to 36.9% by EOY by analyzing competitors’ successful media campaigns, leaning into the client’s uniquestrengths, & executing a plan culminating in spots on the TODAY Show & Jimmy Kimmel● Worked on a crisis PR plan for San Francisco Pride following the mayor’s threatenedboycott of the celebration, and pitched and executed a plan to feature the organization inNewsweek by lampooning embattled congressman George Santos ● Compiled & analyzed market and consumer data to develop & execute media strategies ● Lead pitch initiatives & placed clients in stories in top-tier national & local news outlets ● Project management and supervisory experience Reporter, WFXR News August 2019 - August 2021● Investigated and reported that hundreds of Lynchburg-area restaurants go years withouthealth inspections by Virginia Department of Health, showing how the department neglected restaurant inspections during the coronavirus pandemicBy using context clues from a vaguely-worded police report, investigated and exposed a series of anti-LGBTQ acts of vandalism committed by a white supremacist group operating in Lynchburg, VA and its surrounding counties ● Regularly responded to breaking news; published news reports on tight deadlines ● Used social media to identify potential news, find sources, & promote published stories ● Tracked down and analyzed data and other primary and secondary sources, examinedall conceivable angles, and developed informed and well-reasoned conclusions ● Worked collaboratively with producers and graphics editors to report the news daily ● Extensively covered the local Black Lives Matter movement and LGBTQ+ community ● Anchored annual special programs for Hispanic Heritage Month Public Information Officer, Cities of Hoboken and Trenton March 2018-July 2019● Led efforts to identify city-wide ordinances & executive orders the City of Hoboken couldimplement to receive a perfect score in the Human Rights Campaign’s MunicipalEquality Index, successfully executing the plan in 3 months to achieve the mayor’s goal● Communicated with the public, meeting them where they are on social media to deliverinformation of special interest to the community● Worked with local news organizations to quickly blast out critical information to as manyresidents as quickly as possible, on issues including severe flooding, technologicalissues at voting sites during elections, and more ● Spoke on the record with national and regional news outlets as a City representative ● Launched a redesign of both Hoboken and Trenton’s websites ● Managed a team of spokespeople throughout City departments Reporter, KSN-TV May 2016 - March 2018● General assignment television reporter and producer in a 50% Latino communityReported extensively on the Somali refugee community of Garden City, KS, including the thwarted domestic terror attack against them known as the “Kansas Plot,” building trust with the local Somali community and telling their stories from a wide variety of angles over the course of a year● Broke the story of a police chief lying during an investigation into a DUI he was involved in as the passenger, in which he claimed he had not been involved in, by discovering court documents detailing the lies, ultimately leading to his removal from the department Media Manager, Hispanic Heritage Foundation December 2013 - February 2015● Managed communications of DC-based national non-profit advocating for theeducational & professional advancement of young Latinos● Organized a humanitarian mission to the southern border, bringing supplies to comfortand care for unaccompanied minors during the 2014 migrant crisis EDUCATION M.S. Journalism Columbia University Graduate School of Journalism August 2015- May 2016 ● Focused on video storytelling and international reporting ● Selected as part of a team to report from Rome and Turin on the refugee crisis ● Completed a long-form master’s thesis on gay and lesbian asylees in the US and theunique challenges they face, including a lack of cultural competence training on LGBTQ+ issues at the US Citizenship and Immigration Services (USCIS), a general lack of understanding at USCIS of conditions for LGBTQ+ people in other countries, and a four year long backlog of cases in the immigration court system B.S. Journalism & Media Studies Rutgers University September 2008 - May 2012● Focused on television reporting and social media with a Minor in Theatre Arts SKILLS & AFFILIATIONS ● Nationally elected Board of Directors Member of The Association of LGBTQ+ Journalists ● Eagle Scout ● Fluent in Spanish
Category:
Services
Posted:
July 2 on BarefootStudent
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